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Go-to-Network
16 minutes
Guide to Customer Connection: 9 Must-Know Strategies
Learn how to craft a forwardable email that boosts connections with prospective customers, potential investors, and more. Tips and examples included.
March 13, 2025
Go-to-Network
3 minutes
Customer Referrals are Contagious
New research reveals that customer referrals are "contagious," creating a compounding effect for businesses
September 19, 2024
Go-to-Network
6 minutes
The Key Role of Social Influence in Customer Referrals
How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.
September 12, 2024
Go-to-Network
6 minutes
Warm vs. Cold: What’s the ACTUAL Difference?
What really separates a warm lead from a cold one? Unpack the key differences—and why it matters for your outreach strategy—in this quick guide.
August 22, 2024
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