Commsor Blog

Christian Jakenfelds

Go-to-network

Customer Referrals are Contagious

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

Mac Reddin

Go-to-network

How to Ask Investors for a Warm Intro (And Actually Get One)

Three effective ways to ask your investors for an intro to a target customer (from most to least effective):

Christian Jakenfelds

Go-to-network

The Key Role of Social Influence in Customer Referrals

How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.

Mac Reddin

Go-to-network

Who Do Your Buyers ACTUALLY Trust?

You should proactively connect prospects with existing customers!

Mac Reddin

Go-to-network

When Should You Ask for an Intro?

4 Key Moments to Use Warm Intros (with Templates)

Christian Jakenfelds

Go-to-network

Warm vs. Cold: What’s the ACTUAL Difference?

Mac Reddin

Go-to-network

Making Customers Your Biggest Source of Pipeline

Trust is the most valuable currency when it comes to building pipeline, and your customers hold the most trust with your buyers. Are you leveraging your customers in your marketing or sales processes?

Mac Reddin

Go-to-network

Tell People Not To Buy Your Product

Learn to create an anti-ICP to avoid customer dissatisfaction, save time on bad-fit leads, and build trust with buyers

Mac Reddin

Go-to-network

Help, My Pipeline Is Drying Up!

How 3 Sellers Use LinkedIn to Fill Their Pipeline

Mac Reddin

News

The House of Authentic Connections

Mac Reddin

Community

Go-to-Network: What It Is and Why It’s the Future of Growth

Traditional sales and marketing are failing. It's time for a new approach.

Podcast

Coaching BDRs in Social Selling and Diversifying Your Team - Creating a Successful Business Development Strategy with Cynthia Handal

Cynthia Handal's guide to training BDRs in social selling and diversifying your sales team.

Oana Filip

Community

Marketers Need to Build Relationships with Their Customers. Here’s Why — and How

Marketers need to get closer to buyers, talk to them, listen to their needs, and drive actions that genuinely help people solve a specific problem.

Alyssa Martin

Community

'I’m a Social Media Manager Charged with Building Community on Social. Here’s How I’m Doing It'

Learn how to use social media to build community, foster meaningful connections, and gather valuable insights for your brand.

Christina Garnett

Community

What it Takes to Turn Customers into Raving Fans

Just having customers is not enough anymore. Christina Garnett explores why having fans is better for your business.

Mac Reddin

Community

The Hot, Warm, and Slow Burn of Community-Led Sales

How do you turn members into customers without impacting their community experience? Commsor CEO Mac Reddin has three strategies.

Pam Magwaza

Community

How to Build a Community Content Strategy (Spoiler: It Starts With Snacks)

Valuable content within a community brings people together, sparks discussions, and fosters a sense of belonging.

Jimmy Daly

Community

'I Run a 10,000-Member Community on Slack — Here's a Candid Look at the Pros and Cons of the Platform'

Superpath founder Jimmy Daly weighs the pros and cons of Slack as a community platform.

Rachael Silvano

Community

An Introvert’s Guide to Community Management

Rachael Silvano writes about she navigates being an introverted Community Manager.

Jephtah Abu

Community

How to Help Your Members Build Networks in Your Community

The difference between a network and a community and how can you help your members make better connections.

Shivani Shah

Community

How Gainsight Puts Community at the Heart of Its Business

CEO of Gainsight Nick Mehta on the business value of having a community and how it has impacted his company.

Pam Magwaza

Community

The Stages of Community Growth: What to Do and Expect at Each Phase

What should a community builder be doing when to maximise their chances of building a thriving community?

Erik Martin

Community

Communities of Practice: Commsor's CEO Shares Why He Started a Product Company with Community First

Leading with community builds an authentic relationship with people in a way that many typical customer facing functions at companies can't.

Erik Martin

Community

Communities of Practice: How Sales Hacker Built a Community That Helps over 38,000 B2B Sales Pros

In the Sales Hacker community, aspiring and seasoned sales pros share their experience, ask questions, and get help directly from each other.

Mac Reddin

Community

Sales Leaders — Your SDRs should be CDRs

It’s time for Sales teams to include community as an intentional part of their strategy.

Alex Angel

Community

Setting Your Slack Community Up for Success

With a solid community strategy and a little creativity, you can build, manage, and nurture a successful community on Slack.

Mac Reddin

Community

Community-Market Fit: How Do You Know You've Built a Community That People Want?

Six signs your community is on the path to satisfying the market demand.

Mac Reddin

Community

What We Learned Hosting a Fully Virtual Summit for 1,300+ People

The Community Chat Summit was a great success - here's what we learned hosting an event for more than 1,300 attendees.

Christian Jakenfelds

Go-to-network

Customer Referrals are Contagious

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

Mac Reddin

Go-to-network

How to Ask Investors for a Warm Intro (And Actually Get One)

Three effective ways to ask your investors for an intro to a target customer (from most to least effective):

Christian Jakenfelds

Go-to-network

The Key Role of Social Influence in Customer Referrals

How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.

Mac Reddin

Go-to-network

Who Do Your Buyers ACTUALLY Trust?

You should proactively connect prospects with existing customers!

Mac Reddin

Go-to-network

When Should You Ask for an Intro?

4 Key Moments to Use Warm Intros (with Templates)

Christian Jakenfelds

Go-to-network

Warm vs. Cold: What’s the ACTUAL Difference?

Mac Reddin

Go-to-network

Making Customers Your Biggest Source of Pipeline

Trust is the most valuable currency when it comes to building pipeline, and your customers hold the most trust with your buyers. Are you leveraging your customers in your marketing or sales processes?

Mac Reddin

Go-to-network

Tell People Not To Buy Your Product

Learn to create an anti-ICP to avoid customer dissatisfaction, save time on bad-fit leads, and build trust with buyers

Mac Reddin

Go-to-network

Help, My Pipeline Is Drying Up!

How 3 Sellers Use LinkedIn to Fill Their Pipeline

Ben Regier

Go-to-network

Every House of Authentic Connections Needs a Porch: PORCH x Commsor

Commsor and PORCH are partnering up to grow and enrich the networks of immigrants and entrepreneurs across Canada!

Ben Regier

Go-to-network

Jamming to the Future of Go-to-Network with Ashley and Katrine: AKIRP x Commsor

Commsor is jamming with Ashley and Katrine to share the experiences and knowledge of women in revenue.

Katrine Reddin

Go-to-network

Shaping the Future of Sales: Women in Sales x Commsor

Commsor and Women in Sales are partnering up to continue innovating the sales space together.

Ben Regier

Go-to-network

The House of Authentic of Connections Smells Like Cookies: Grove Cookie Company x Commsor

Commsor and Grove Cookie Company are building the future of Go-to-Network with the sweetest relationship enhancement – cookies!

Ben Regier

Go-to-network

Unwrapping the Future of Go-to-Network One Gift at a Time: Sendoso x Commsor

The partnership between Commsor and Sendoso goes beyond people and sending gifts.

Mac Reddin

Community

Go-to-Network: What It Is and Why It’s the Future of Growth

Traditional sales and marketing are failing. It's time for a new approach.

Jimmy Daly

Community

'I’m Moving the Superpath Community from Free to Paid — Here’s How (and Why)'

Jimmy Daly gets candid about turning his 16k-member community into a paid one.

Community

5 Ways I Create a Sense of Belonging in My Community

Head of Community Ruthie Berber gives practical examples of how she fosters that feeling of belonging in community.

Kirsti Lang

Community

How a 'March Madness' Challenge Got My Members Engaging

The community was pretty fledgling at the time, but this got people out in force, Evan Hamilton says.

Shivani Shah

Community

'Going Back to Basics Helped Me Re-Engage an Unhappy Community'

Andrew Claremont, former Senior Product Manager, Community at GoDaddy, unpacks how to turn the whole community sentiment around.

Joel Primack

Community

'How I Went from 0 to 1 as a Community Consultant'

Several months after being laid off, Joel Primack is achieving success as a community consultant. Here's how he pivoted from full-time to consulting.

Kirsti Lang

Community

‘How I Maximized Member Engagement With This Surprise and Delight Campaign Tactic’

How do you make sure you’re giving members a gift you know they’ll love? Erik Martin's surprise and delight initiative will show you how.

William Cook

Community

How to Set Up a Thriving Discord Community

If you’re looking for a tool that’s free, highly customizable, and has millions of users, then Discord is a great option for your community.

Christina Garnett

Community

How SaaS Companies are Transforming Customer Service through Community

SaaS companies are moving away from traditional customer service models and creating product communities with a customer experience that matches customers' needs.

Christabelle Toso

Community

A Beginners' Guide to Joining a Community of Practice

How to find — and get value from — a professional community.

Kirsti Lang

Community

A Customer/Community Creator Program is a Content Game-changer. Here’s How to Start One

Content for your ICP, by your ICP.

Christopher Eckstine

Community

Community Managers are Project Managers Too: 5 ‘Power’ Skills to Develop

We're all living in a world of projects, Christopher Eckstine shares 5 skills you'll need to learn to manage them effectively.

Oana Filip

Community

Marketers Need to Build Relationships with Their Customers. Here’s Why — and How

Marketers need to get closer to buyers, talk to them, listen to their needs, and drive actions that genuinely help people solve a specific problem.

Laura Bertocci

Community

7 Reasons Journalists Make Great Community Managers

Community strategist, Laura Bertocci shares how her experience in journalism has improved her work as a CM.

Jillian Bejtlich

Community

3 Essential Guidelines for Community Data Analysis

Discover how to be a good community data analyst and approach data with purpose, avoid common pitfalls, and achieve better outcomes.

Alyssa Martin

Community

'I’m a Social Media Manager Charged with Building Community on Social. Here’s How I’m Doing It'

Learn how to use social media to build community, foster meaningful connections, and gather valuable insights for your brand.

Christina Garnett

Community

What it Takes to Turn Customers into Raving Fans

Just having customers is not enough anymore. Christina Garnett explores why having fans is better for your business.

Krystal Wu

Community

I’m a Community Professional Who’s Been Laid Off — Doing These Things Helped Me Bounce Back

Community leader Krystal Wu shares 7 tips to help you get back on your feet after being laid off.

Jimmy Daly

Community

Every Community Needs a Sticky Feature. What’s Yours?

Superpath's Jimmy Daly shares how to create and sustain a valuable, self-perpetuating sticky feature to keep your online community engaged.

Pam Magwaza

Community

What are Employee Resource Groups — and How Does Community Help them Work?

A guide to using community-building principles to start an Employee Resource Group.

Mac Reddin

Community

The Hot, Warm, and Slow Burn of Community-Led Sales

How do you turn members into customers without impacting their community experience? Commsor CEO Mac Reddin has three strategies.

Erik Martin

Community

How to Create a Standout Professional Portfolio for Community Managers

Learn what a Community Manager’s portfolio looks like, and how you can build yours to showcase your work and truly have a competitive advantage.

Kirsti Lang

Community

How the Growclass Community Became ‘the Kindest Corner of the Internet’

Sarah Stockdale, Founder and CEO of Growclass, shares how their community became the cornerstone of their business.

Jimmy Daly

Community

The Give and Take of Monetizing a Free Community

Monetization is the perfect incentive to keep free communities growing and thriving.

Shivani Shah

Community

How to Start a Mentorship Program for Your Community

Ready to start a mentorship program for your community? Our comprehensive guide has everything you need to know to get started and make an impact.

Pam Magwaza

Community

Why Community Listening is Your ‘Secret Marketing Weapon’

A community listening program can solve data depreciation issues and help Marketers reach a broader audience.

Pam Magwaza

Community

How to Build a Community Content Strategy (Spoiler: It Starts With Snacks)

Valuable content within a community brings people together, sparks discussions, and fosters a sense of belonging.

Shivani Shah

Community

Community Analytics: A Guide to Making Your Metrics Matter

Community Analytics: A Guide to Making Your Metrics Matter

Victoria Cumberbatch

Community

5 Steps to Creating a Community Ritual

Learn how to create meaningful, memorable community rituals for your online community with this 6-step guide.

Jimmy Daly

Community

'How I Prevented My Community from Becoming a Victim of Its Own Success'

Jimmy Daly runs a community of 11,000 content marketers — here's how he's dealt with problems that have threatened the group's health.

Shivani Shah

Community

Why Building an Internal Employee Community Just Makes Business Sense

Building connections between employees can go a long way in creating an environment where employees have a sense of belonging, wellbeing, and purpose.

Pam Magwaza

Community

Communities of Practice: How No Code Ops Built a Thriving Community for No-Code Operators

No Code Ops' first Community Manager discusses her passion for no-code tools, how she found herself in community, and how No Code Ops has evolved.

Rachael Silvano

Community

Just South of North: When to Pivot Your Community Strategy

Rachael Silvano weighs in on how to tell when it's time to pivot your community strategy, and when to stay the course.

Pam Magwaza

Community

Developer Relations: A Beginner’s Guide

What Developer Relations is — and how it could pivot your career.

Christina Garnett

Community

How to Strategize Alongside Your Community to Deliver Value

HubSpot's Christina Garnett unpacks why business results and community needs don't have to be at odds with one another.

Erik Martin

Community

Return on Involvement: Creative Ways to Measure the Impact of Community

Explore creative ways to measure and report on return on investment in community.

Shivani Shah

Community

Communities of Practice: How Pocus Grew Its Community 90x in One Year

Product-Led Sales is a new category, and Pocus is co-creating it with its community.

Kirsti Lang

Community

Communities of Practice: Inside Pendo’s Mind the Product Acquisition

Despite having a product community of their own, ProductCraft, Pendo acquired Mind the Product in February 2022. Their Chief Marketing Officer, Joe Chernov, explains why.

Mac Reddin

Community

A Community Doesn't Necessarily Make You Community-Led

There's a difference between being a company with a community and a Community-Led company.

Oana Filip

Community

How to Run Community Events with a Gatherer Mindset

Taylor Harrington

Community

A Step-by-Step Guide For Community and Product Collaboration

How Community can better collaborate with Product teams to create products and designs users will love.

Jimmy Daly

Community

6 Ways to Align Your Community of Practice with Business Objectives

Here are some steps you can take to show stakeholders that your community strategy and business goals are in sync.

Noele Flowers

Community

6 Steps to Building Your Community Strategy for 2023

A comprehensive, systematic approach to developing a community strategy.

Madeleine Milne

Community

Is a Paid-For Community Right for Your Business?

Founder at Customer-ization Madeleine Milne explores whether a paid community could be the right option for your business and community members.

Christabelle Toso

Community

'I Had No Idea What a Community of Practice Was — Now I Take My CoP Soap Box Everywhere’

A public health student documents her first foray into the world of Communities of Practice.

Pam Magwaza

Community

Creating a Resource Library for Your Community

A 7-step guide to building a resource hub for your community.

Shivani Shah

Community

Your 5-Step Guide to Hosting Engagement-driving AMAs

Creating and driving engagement for your members is an integral part of building a successful community, and hosting an AMA with someone relevant to your community can be a great engagement generator.

Andrew Claremont

Community

The Essential Guide to Community Management Tools

From community platform to managing events to analytics and more, here's every tool to help Community Managers run their community seamlessly

Max Pete

Community

5 Lessons I Learned from My First Community Overhaul

Max Pete shares the lessons he learned during his first community overhaul.

Jocelyn Hsu

Community

Driving Product Success Through Customer Communities

The benefits of having a customer community and three ways you can use them to further the success of your products.

Pam Magwaza

Community

6 Must-have Skills for Community Team Leaders

Skills every leader of a community team can develop and put into practice.

Jimmy Daly

Community

'I Run a 10,000-Member Community on Slack — Here's a Candid Look at the Pros and Cons of the Platform'

Superpath founder Jimmy Daly weighs the pros and cons of Slack as a community platform.

Shivani Shah

Community

How Community Powers Learning, Product, and Business Growth at Alteryx

One of the first decisions CEO Dean Stoecker made was to embed Alteryx's community in the product.

Community

Creating Written Content For Your Community

A simple guide to creating valuable written content for your community, and where to publish it.

Kirsti Lang

Community

Community Manager Job Descriptions: Some Pointers for Your Next Hire

How to write your own Community Manager job description — and find the right CM for your community.

Victoria Cumberbatch

Community

How to Ace Your Community Manager Job Interview

Tips and questions to prepare yourself to go into your Community Manager job interview with confidence and drive.

Rachael Silvano

Community

An Introvert’s Guide to Community Management

Rachael Silvano writes about she navigates being an introverted Community Manager.

Alex Angel

Community

The Specialization of Community Management Roles

The Community Management role is slowly becoming more and more specialized. What might some of these more specialized roles look like over the next few years?

Nisha Baxi

Community

5 Marketing Skills That Make For Great Community Managers

Marketing skills and learnings that are transferable to community building.

Community

How to Migrate Your Community to a Different Platform Successfully

What to do when you're challenged with moving an established community to a new platform.

Cait Levin

Community

5 Reasons Teachers Make Incredible Community Managers

Are you a teacher wanting to pivot to community management? Here's why it's the ideal career change.

Jephtah Abu

Community

How to Help Your Members Build Networks in Your Community

The difference between a network and a community and how can you help your members make better connections.

Noele Flowers

Community

What Community Managers Can Learn from Product Teams

There's a lot of overlap between Community and Product.

Pam Magwaza

Community

Why Community Personas Are an Essential Community-building Tool

Getting started with community personas plus a template to help you create one that works.

Katelyn Gillum

Community

Why Camp Counselors Make Great Community Builders

Why the pivot from Camp Counselor to Community Manager is one of the best.

Brian Oblinger

Community

Activate Your Community to Build Better Products and Ignite Adoption

Tap into your community to gather critical feedback and build better products through ideation.

Kirsti Lang

Community

Engagement Play #22: Reach the Summit

How to host a successful summit for your online community.

Kelly Schott

Community

How to Hire your First Community Manager

Kelly Schott shares how organizations and community's can hire their first Community Manager.

Kirsti Lang

Community

Engagement Play #44: Mentors, Meet Mentees

Alex Angel shares how The Community Club's long-running mentorship program has been a successful engagement initiative.

Kirsti Lang

Community

Why Empathy is a Key Community Management Skill

To form lasting relationships with members, empathy should be a critical factor for good Community Managers,

Noele Flowers

Community

Dear Community Manager — I Used to Stalk You on LinkedIn

Connecting with other Community Managers was a transformative experience for Noele Flowers.

Pam Magwaza

Community

Community OKRs: Why You Need Them (and How to Design Them)

How to design community OKRs to prove return on investment and communicate community success.

Shivani Shah

Community

From Park Ranger to Community Professional: How a Student Made the Move with C School

How the Community Foundations course designed for career changers helped Jimena Cuenca become a community professional.

Kirsti Lang

Community

Engagement Play #15: Weekly Challenges

Brian Oblinger shares how this engagement play is an incredible way to encourage engagement, build content, and promote member retention.

Jephtah Abu

Community

Conflict De-escalation Techniques to Use in Your Online Community

Jephtah Abu shares six conflict de-escalation techniques you can use when disagreements arise in your community.

Kirsti Lang

Community

Engagement Play #20: Ask Away

Elizabeth Kinsey and Jocelyn Hsu share how to host a successful AMA plus tips on how to keep your members engaged.

Pam Magwaza

Community

5 Common Community Management Mistakes and How to Fix Them

Common mistakes made by Community Managers and how you can avoid them.

Kirsti Lang

Community

Engagement Play #51: Ship Some Swag

How to go above and beyond to show your members that you care about their lives outside of your community.”

Oana Filip

Community

Getting Buy-in for Your Community Is Not a One-time Thing

Oana Filip shares six ways you can get community buy-in from your entire organization.

Shivani Shah

Community

6 Insightful Lessons from The 2022 Community-Led Summit

Cross-Functional Impact means that community can — and should — maximize impact across business areas when done right.

Pam Magwaza

Community

How Cross-Functional Work With Community Can Impact Business

Why organizations should make Community teams integral cross-functional members.

Shivani Shah

Community

How to Create a Community Website

A community website can share your value proposition with potential members and keep existing customers up to date.

Noele Flowers

Community

The Secret to a Successful Career in Community Management? Never Stop Learning

Noele Flowers shares how investing in professional development has helped her build confidence in her community management expertise.

Shivani Shah

Community

Engagement Play #30: Let It Snow

Snowsgiving is an annual holiday campaign that brings together all the communities hosted on Discord — for a good cause.

Oana Filip

Community

Not Everything Is for Everyone Within a Community

It's great to run ideas, campaigns, and experiments that create ripples and get many members excited — but getting things lost into the cracks is also normal.

Ashleigh Brookshaw, M.A.

Community

How Champions Programs Can Elevate your Members and Increase your Community Engagement

Community leader Ashleigh Brookshaw explains why champions programs work and how you can design one for your community in five steps.