AI made content infinite. Attention lost its value. Now, trust is the scarcest resource. Welcome to the Connection Economy. It's where relationships drive growth and your network is your go-to-market.
Stop chasing signals everyone can see. Start acting on the ones only you can. Learn how network signals turn cold outreach into warm intros. Network signals reveal where you already have an advantage — through your customers, partners, or shared connections. They turn cold outreach into warm intros, help you reach decision-makers faster, and make your sales motion feel more human. Because when everyone else is fighting for attention, trust is your real differentiator.
Instead of chasing volume, GTN focuses on building repeatable habits that drive warm introductions, valuable intel, and lasting influence. This 30-day plan is your starting point. Follow one simple action each day, and by the end of the month you’ll have a GTN flywheel that compounds over time—turning your network into a consistent, referral-driven growth engine.
The Go-to-Network Flywheel: a framework that transforms how B2B companies think about growth. Instead of chasing volume, the GTN Flywheel creates compounding momentum through three stages: Engage, Connect, Amplify. Turning authentic relationships into faster deals, higher conversion rates, and lasting competitive advantage.
Social selling isn’t about going viral. It’s about showing up consistently, building trust, and being genuinely helpful. This guide breaks down what social selling actually means, why it works, and how to do it well without feeling like a cringe LinkedIn influencer. If you're in sales and still relying on cold calls alone, it's time to level up.
The fascinating psychology behind warm intros, understand why they work so effectively, and learn how to ethically leverage them to transform your professional life—without feeling sleazy or transactional.
Boost your sales success with strategic connections. Learn how networking in sales increases trust, warms up leads, and drives higher conversions.
Discover how B2B influencer marketing builds trust, boosts reach, and drives results with expert strategies, trends, and actionable insights.
How to Develop a B2B Referral Program in 7 Steps
Discover effective warm intro email strategies and templates to enhance outreach and build strong, meaningful connections
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Three effective ways to ask your investors for an intro to a target customer (from most to least effective)
You should proactively connect prospects with existing customers! Why? Your buyers trust their peers more than they trust vendors.
