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Go-to-Network

Go-to-Network
16 minutes
Guide to Customer Connection: 9 Must-Know Strategies

Learn how to craft a forwardable email that boosts connections with prospective customers, potential investors, and more. Tips and examples included.

Christian Jakenfelds
March 13, 2025
Go-to-Network
11 minutes
15 B2B Referral Program Incentives to Try in 2025

Boost engagement with these 15 B2B referral program incentive ideas. Explore creative rewards, from monetary perks to group incentives and more.

Katrine Reddin
February 17, 2025
Go-to-Network
7 minutes
7 Cold Calling Alternatives for Smarter Sales Outreach

Discover 7 effective cold calling alternatives to boost your sales outreach. Leverage warm intros, social selling, events, and more for better results.

Eric Iannello
January 14, 2025
Go-to-Network
5 minutes
Commission Breath: What It Is and How to Fix It

Commission breath turns customers off. Learn pro tips to avoid it and build genuine connections that close more deals without being pushy.

Ben Regier
December 18, 2024
Go-to-Network
7 minutes
2025 Guide to Warm Introductions: Mixing Old Strategies with New Tech

Get valuable connections through warm introductions. Discover why warm intros outperform cold calls and how to use them to drive faster, better deals.

Eric Iannello
December 11, 2024
Go-to-Network
7 minutes
How to Write a Warm Intro Email [+10 Ready-to-Use Templates]

Discover effective warm intro email strategies and templates to enhance outreach and build strong, meaningful connections

Mac Reddin
December 4, 2024
Go-to-Network
5 minutes
How to Ask Investors for a Warm Intro (And Actually Get One)

Three effective ways to ask your investors for an intro to a target customer (from most to least effective)

Mac Reddin
September 19, 2024
Go-to-Network
3 minutes
Customer Referrals are Contagious

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

Christian Jakenfelds
September 19, 2024
Go-to-Network
6 minutes
The Key Role of Social Influence in Customer Referrals

How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.

Christian Jakenfelds
September 12, 2024
Go-to-Network
3 minutes
Who Do Your Buyers ACTUALLY Trust?

You should proactively connect prospects with existing customers! Why? Your buyers trust their peers more than they trust vendors.

Mac Reddin
September 5, 2024
Go-to-Network
5 minutes
When Should You Ask for an Intro?

4 Key Moments to Use Warm Intros (with Templates)

Mac Reddin
August 29, 2024
Go-to-Network
6 minutes
Warm vs. Cold: What’s the ACTUAL Difference?

What really separates a warm lead from a cold one? Unpack the key differences—and why it matters for your outreach strategy—in this quick guide.

Christian Jakenfelds
August 22, 2024
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