Go-to-Network

Social selling isn’t about going viral. It’s about showing up consistently, building trust, and being genuinely helpful. This guide breaks down what social selling actually means, why it works, and how to do it well without feeling like a cringe LinkedIn influencer. If you're in sales and still relying on cold calls alone, it's time to level up.

Activate your network, land warm intros, and turn trust into pipeline (without the cold call chaos).

Learn how to craft a forwardable email that boosts connections with prospective customers, potential investors, and more. Tips and examples included.

Boost engagement with these 15 B2B referral program incentive ideas. Explore creative rewards, from monetary perks to group incentives and more.

Discover 7 effective cold calling alternatives to boost your sales outreach. Leverage warm intros, social selling, events, and more for better results.

Commission breath turns customers off. Learn pro tips to avoid it and build genuine connections that close more deals without being pushy.

Get valuable connections through warm introductions. Discover why warm intros outperform cold calls and how to use them to drive faster, better deals.

Discover effective warm intro email strategies and templates to enhance outreach and build strong, meaningful connections

Three effective ways to ask your investors for an intro to a target customer (from most to least effective)

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.

You should proactively connect prospects with existing customers! Why? Your buyers trust their peers more than they trust vendors.