Go-to-Network
Everyone’s chasing the same intent data: funding rounds, job changes, website visits. But when every seller is acting on the same signal, your outreach blends in. The real opportunity lies in network signals — the human side of sales that can’t be scraped or automated. Learn how to use your own connections, relationships, partners, and referrals to turn cold outreach into warm conversations that actually convert.
AI made content infinite. Attention lost its value. Now, trust is the scarcest resource. Welcome to the Connection Economy. It's where relationships drive growth and your network is your go-to-market.
Stop chasing signals everyone can see. Start acting on the ones only you can. Learn how network signals turn cold outreach into warm intros. Network signals reveal where you already have an advantage — through your customers, partners, or shared connections. They turn cold outreach into warm intros, help you reach decision-makers faster, and make your sales motion feel more human. Because when everyone else is fighting for attention, trust is your real differentiator.
Instead of chasing volume, GTN focuses on building repeatable habits that drive warm introductions, valuable intel, and lasting influence. This 30-day plan is your starting point. Follow one simple action each day, and by the end of the month you’ll have a GTN flywheel that compounds over time—turning your network into a consistent, referral-driven growth engine.
The Go-to-Network Flywheel: a framework that transforms how B2B companies think about growth. Instead of chasing volume, the GTN Flywheel creates compounding momentum through three stages: Engage, Connect, Amplify. Turning authentic relationships into faster deals, higher conversion rates, and lasting competitive advantage.
Social selling isn’t about going viral. It’s about showing up consistently, building trust, and being genuinely helpful. This guide breaks down what social selling actually means, why it works, and how to do it well without feeling like a cringe LinkedIn influencer. If you're in sales and still relying on cold calls alone, it's time to level up.
Activate your network, land warm intros, and turn trust into pipeline (without the cold call chaos). Network activation is the act of turning the people and relationships in your network into business value, and that's something every salesperson needs to do if they want to hit quota (at least, in today's economy).
Learn how to craft a forwardable email that boosts connections with prospective customers, potential investors, and more. Tips and examples included.
Boost engagement with these 15 B2B referral program incentive ideas. Explore creative rewards, from monetary perks to group incentives and more.
Discover 7 effective cold calling alternatives to boost your sales outreach. Leverage warm intros, social selling, events, and more for better results.
Commission breath turns customers off. Learn pro tips to avoid it and build genuine connections that close more deals without being pushy.
Get valuable connections through warm introductions. Discover why warm intros outperform cold calls and how to use them to drive faster, better deals.
