Module 3.4: Prioritizing Your Connector List

Note: This module includes a short multiple-choice question You’ll find the question at the top of this transcript and the correct answer at the very bottom. Read through the module first before scrolling down for the answer!

Question:

7. What are the three key traits used to score and prioritize Connector outreach?

           A) Title, Company Size, Industry

           B) Relationship Strength, ICP Alignment, Willingness to Help

           C) Email Engagement, Pipeline Size, Deal Velocity

           D) Follower Count, Posting Frequency, Engagement Rate

Transcript:

By now, you should have a list of potential connectors: Employees, champions, fans, investors, advisors. People who know you and are willing and able to open doors.

But here’s the big question: who do you reach out to first?

Not all connectors are created equal. Some will get you meetings tomorrow. Some may not respond at all. Some can open six-figure opportunities. Others just aren’t connected to the right people for what you’re selling.

So how do you know who’s most valuable, and where to focus your time right now?

At Commsor, we use a simple framework to prioritize connector outreach. Think of each potential connector as a score across three traits:

1. Relationship Strength

How well do they know you? How much do they trust you? Have you helped them before, or have they helped you?

• Strong: They’d likely reply to your message today.
• Weak: You haven’t spoken in a year, and they may not even recognize your name.

Ask yourself: Would they know who I am, and would they be willing to help?

2. ICP Alignment
How connected are they to your ideal customer profile?

• Strong: They work with or are surrounded by your exact buyers.
• Weak: They’re great people, but they don’t know anyone in your market.
  
  

For example, maybe your mom works in healthcare but you don’t sell to healthcare. She’d love to help, but those intros won’t move the needle.

Ask yourself: Can they connect me to people who would actually buy?

3. Willingness to Help
Some people naturally love making intros. Others don’t. Even if they like you, they may not want to use their social capital.

• Strong: They’ve made intros before or have explicitly offered to help.
• Weak: They’re hesitant, slow to respond, or put up roadblocks.

Ask yourself: Have they ever made intros for me or for others before?

Once you’ve scored your list across these three traits, the path becomes clearer.

High scores? Focus on activating them first.
Low scores? Don’t waste the effort.
Unsure? It never hurts to ask and find out.

Answer:

7) B

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