The Warm Revenue Blog

Learn how SDRs and sellers can master sales networking through five lessons I wish I had learned earlier in my career. This blog breaks down exactly why most people wait too long to build relationships, what “plant before you pick” really means in a sales context, and how simple habits; like giving before you ask, tracking conversations, and sharing your learnings; can completely change the way your network supports your pipeline.

Every seller has hidden potential sitting in their network: customers, colleagues, investors, and friends of friends who already know (and trust) someone at your target accounts. The problem? Most teams never map those connections.

Cold calls aren’t dead, but they’re definitely on life support. The modern sales playbook has evolved, and the top-performing reps know that deals don’t start with a pitch, they start with a person.

Referrals close 4x faster than cold outbound. Learn the five stages of building a repeatable B2B referral motion that turns happy customers into pipeline.

Network signals reveal the warm paths that turn static data into real conversations. They show which investors, advisors, or customers can connect you directly to your next opportunity, no cold outreach required. This piece breaks down how intent data lost its edge, why network signals are the missing link, and how modern GTM teams are combining both to win faster, warmer deals.

Everyone’s chasing the same intent data: funding rounds, job changes, website visits. But when every seller is acting on the same signal, your outreach blends in. The real opportunity lies in network signals — the human side of sales that can’t be scraped or automated. Learn how to use your own connections, relationships, partners, and referrals to turn cold outreach into warm conversations that actually convert.

AI made content infinite. Attention lost its value. Now, trust is the scarcest resource. Welcome to the Connection Economy. It's where relationships drive growth and your network is your go-to-market.

Stop chasing signals everyone can see. Start acting on the ones only you can. Learn how network signals turn cold outreach into warm intros. Network signals reveal where you already have an advantage — through your customers, partners, or shared connections. They turn cold outreach into warm intros, help you reach decision-makers faster, and make your sales motion feel more human. Because when everyone else is fighting for attention, trust is your real differentiator.

Instead of chasing volume, GTN focuses on building repeatable habits that drive warm introductions, valuable intel, and lasting influence. This 30-day plan is your starting point. Follow one simple action each day, and by the end of the month you’ll have a GTN flywheel that compounds over time—turning your network into a consistent, referral-driven growth engine.

The Go-to-Network Flywheel: a framework that transforms how B2B companies think about growth. Instead of chasing volume, the GTN Flywheel creates compounding momentum through three stages: Engage, Connect, Amplify. Turning authentic relationships into faster deals, higher conversion rates, and lasting competitive advantage.

Social selling isn’t about going viral. It’s about showing up consistently, building trust, and being genuinely helpful. This guide breaks down what social selling actually means, why it works, and how to do it well without feeling like a cringe LinkedIn influencer. If you're in sales and still relying on cold calls alone, it's time to level up.

Struggling to get warm intros that actually lead somewhere? This guide breaks down the three biggest mistakes people make when asking for introductions, and shows you how to avoid them. Learn how to write better requests, follow up like a pro, and make your network excited to help you (instead of ignoring your message). Whether you're in sales, fundraising, or job hunting, these tips will help you unlock real opportunities through your network.