
Stop chasing signals everyone can see. Start acting on the ones only you can. Learn how network signals turn cold outreach into warm intros. Network signals reveal where you already have an advantage — through your customers, partners, or shared connections. They turn cold outreach into warm intros, help you reach decision-makers faster, and make your sales motion feel more human. Because when everyone else is fighting for attention, trust is your real differentiator.

Instead of chasing volume, GTN focuses on building repeatable habits that drive warm introductions, valuable intel, and lasting influence. This 30-day plan is your starting point. Follow one simple action each day, and by the end of the month you’ll have a GTN flywheel that compounds over time—turning your network into a consistent, referral-driven growth engine.

The Go-to-Network Flywheel: a framework that transforms how B2B companies think about growth. Instead of chasing volume, the GTN Flywheel creates compounding momentum through three stages: Engage, Connect, Amplify. Turning authentic relationships into faster deals, higher conversion rates, and lasting competitive advantage.

Social selling isn’t about going viral. It’s about showing up consistently, building trust, and being genuinely helpful. This guide breaks down what social selling actually means, why it works, and how to do it well without feeling like a cringe LinkedIn influencer. If you're in sales and still relying on cold calls alone, it's time to level up.

Struggling to get warm intros that actually lead somewhere? This guide breaks down the three biggest mistakes people make when asking for introductions, and shows you how to avoid them. Learn how to write better requests, follow up like a pro, and make your network excited to help you (instead of ignoring your message). Whether you're in sales, fundraising, or job hunting, these tips will help you unlock real opportunities through your network.

Activate your network, land warm intros, and turn trust into pipeline (without the cold call chaos). Network activation is the act of turning the people and relationships in your network into business value, and that's something every salesperson needs to do if they want to hit quota (at least, in today's economy).

The fascinating psychology behind warm intros, understand why they work so effectively, and learn how to ethically leverage them to transform your professional life—without feeling sleazy or transactional.