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The Warm Revenue Blog

Resources and insights to help you put heat back into your pipeline and sales.

Go-to-Network
7 min read

How Commsor Leverages the Go-to-Network Flywheel

How Commsor evolved from a simple framework to a full flywheel, and why the future of sales networking depends on activating your network.

17 Sep 2025
Go-to-Network
3 minutes
Customer Referrals are Contagious

New research reveals that customer referrals are "contagious," creating a compounding effect for businesses⁠

Christian Jakenfelds
September 19, 2024
Go-to-Network
6 minutes
The Key Role of Social Influence in Customer Referrals

How your customers' social impact can drive buying decisions and why satisfied customers who are also influential are key to driving warm, sustainable revenue.

Christian Jakenfelds
September 12, 2024
Go-to-Network
3 minutes
Who Do Your Buyers ACTUALLY Trust?

You should proactively connect prospects with existing customers! Why? Your buyers trust their peers more than they trust vendors.

Mac Reddin
September 5, 2024
Go-to-Network
5 minutes
When Should You Ask for an Intro?

4 Key Moments to Use Warm Intros (with Templates)

Mac Reddin
August 29, 2024
Go-to-Network
6 minutes
Warm vs. Cold: What’s the ACTUAL Difference?

What really separates a warm lead from a cold one? Unpack the key differences—and why it matters for your outreach strategy—in this quick guide.

Christian Jakenfelds
August 22, 2024
Go-to-Network
3 minutes
Making Customers Your Biggest Source of Pipeline

Trust is the most valuable currency when it comes to building pipeline, and your customers hold the most trust with your buyers. Are you leveraging your customers in your marketing or sales processes?

Mac Reddin
August 15, 2024
Go-to-Network
3 minutes
Help, My Pipeline Is Drying Up!

Cold outreach is declining in effectiveness and sellers are leaning into social selling more and more. Learn how 3 different sellers are leveraging LinkedIn to keep their pipeline full.

Mac Reddin
August 1, 2024
Go-to-Network
6 minutes
Go-to-Network: What It Is and Why It’s the Future of Growth

Mac Reddin
Alyssa Martin
December 1, 2023
Podcast
10 minutes
How to Talk With Prospects (Not at Them) - With Leslie Venetz

Learn how to have better sales conversations with expert Leslie Venetz. Discover tips to engage prospects, build trust, and drive real connection—without sounding like a script.

Katrine Reddin
August 24, 2023
Podcast
8 minutes
Coaching BDRs in Social Selling with Cynthia Handal

Discover how to coach BDRs into confident social sellers. Learn practical tips to build skills, boost engagement, and turn LinkedIn into a powerful pipeline tool.

Katrine Reddin
August 9, 2023
Go-to-Network
8 minutes
What it Takes to Turn Customers into Raving Fans

Mac Reddin
April 6, 2023
Community
5 minutes
How Community and Sales Can Work Together — Without Losing Members' Trust

Mac Reddin
February 2, 2022
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